You Can Now Claim Your Business in ChatGPT. Here’s What That Means.

Someone at a networking lunch mentions your name: “You should call them. They did great work for us.” Before that person ever picks up the phone, they look you up. They check your website, scroll your Google reviews, and more and more often, they ask ChatGPT something like “Who’s a good roofer in Alpharetta?” or “What do people say about this company?”

You’ve probably put real work into making sure the Google side of that research looks right. Until now, there wasn’t much you could do about the ChatGPT side.

That just changed. On November 10, 2026, OpenAI launched Businesses in ChatGPT in beta, giving eligible businesses a way to claim their profile, keep their information current, and see some of how people engage with them inside ChatGPT. Here’s what it is, what it isn’t, and how to get started without losing an afternoon to it.

What is Businesses in ChatGPT?

Businesses in ChatGPT is OpenAI’s new program for business owners, and Business Hub is where you manage it. If you’ve ever used the dashboard for your Google Business Profile, the idea will feel familiar. It’s where you claim your listing, update your details, and check your numbers.

The announcement covers three different things, and it helps to keep them separate:

• Claiming your business profile. Proving you own the business so you can manage the information ChatGPT shows about it. This is the part most local service businesses will care about.
• Creating a business agent. An optional, clearly labeled assistant that answers customer questions on your behalf inside ChatGPT. For now, it’s limited to eligible U.S. ecommerce and online service businesses.
• Advertising. ChatGPT has its own separate ads program.

OpenAI’s setup guide is clear that these are separate. You can claim and manage your business without publishing an agent or running ads.

What can you actually do with a claimed profile?

Once your claim and identity verification are approved (more on both below), you can update the basics customers rely on: your website, business description, service category, and logo. Online sellers can also add delivery and return policies.

You also get insights, which show aggregate activity over the past 28 days, including:

• Mentions: how often your business comes up in ChatGPT’s answers
• Website clicks: how many people clicked through to your site
• Discovery topics: the subjects people were asking about when your business appeared

What you won’t see is anyone’s actual conversation. OpenAI doesn’t share individual customer prompts or chats with businesses. That’s good for your customers’ privacy, and it means the insights are directional. It’s a bit like knowing your phone rang 30 times last month without hearing the calls: useful for spotting patterns, not for knowing exactly what each person wanted.

How do you claim your business in ChatGPT?

Here’s the process as OpenAI currently describes it. Because the feature is in beta, the exact labels and options may look a little different when you sign in.

1. Sign in to Business Hub. Use the ChatGPT account you want tied to your business, ideally one you use for work rather than a personal account.
2. Search for your business and select the correct profile. Double-check the name and location, especially if you have multiple locations or a name that’s similar to another business.
3. Complete an ownership verification method. Depending on your business, options may include your business phone number, business email, website domain, or Shopify store. You’ll only see the methods available for your listing.
4. Wait for claim approval. OpenAI reviews the claim and emails you a decision or a request for more information.
5. Complete Persona identity verification. Persona is the third-party ID verification service OpenAI uses. Until it’s approved, you can’t publish changes or view insights. In the Business tab, look for Complete verification with Persona. Approval also adds a blue check to your profile.

A note on eligibility: Availability and verification options vary. Eligible online businesses can add a listing if they don’t find one. Local stores and restaurants, however, can currently claim only existing U.S. listings. If you don’t see your business yet, you may not be able to add it right now, so it’s worth checking back as OpenAI expands the beta.

Who should claim it? You, or someone on your team, not your marketing agency. OpenAI lets people who are authorized to represent a business claim it, but the claim is tied to the person who completes identity verification, so it should sit in an account your business controls. Once you’ve claimed it, you can give teammates or an agency access. We tell every client the same thing about their website, domain and Google Business Profile: you should own your own assets, no matter who helps you manage them. Our checklist, Who Has the Keys to Your Business?, walks through every account your business should own, with IT and security advice from Carter Terry of Pop Box.

Give yourself realistic expectations, too. This involves two separate approvals, so it’s not a five-minute task. Have your business email, phone, and a photo ID handy before you start, and then let the reviews run in the background.

Will claiming your profile make ChatGPT recommend your business?

Not on its own. OpenAI says that claiming a profile doesn’t change its visibility in ChatGPT and doesn’t guarantee more recommendations. ChatGPT can also draw on other sources when it answers questions about your business.

So the value here is accuracy and insight, not ranking. A claimed profile means that when ChatGPT does talk about you, the basic facts come from you. The insights also give you a first look at activity you simply couldn’t see before.

“For years, business owners had no way to know what happened when someone asked an AI tool about them. Business Hub’s insights give you a first look. If your discovery topics show people finding you for a service you barely mention on your website, that tells you something about your content as well as your ChatGPT profile.”

Brandie Neagles, Founder, Coyote Creative

Where does this fit into your marketing?

Business Hub is one more place your business shows up. It’s not a replacement for your Google Business Profile, your website, or the marketing you’re already doing. Customers still check all of those, often before they ever ask an AI tool anything.

The good news is that the same foundations help no matter where someone finds you:

• A clear website that says what you do, who you serve, and where you work
• Accurate, consistent business information (name, phone, website, categories) everywhere you’re listed
• Content that answers real customer questions, the same ones you hear on the phone every week
• Recent, genuine reviews that show people what working with you is like

OpenAI hasn’t published a list of factors that get a business recommended, so we won’t pretend these are confirmed ChatGPT ranking factors. But they’re what a customer needs to trust you, and they make it easier for any search tool to describe your business accurately. If you want the bigger picture, our posts How AI Search Is Changing How Customers Find Local Service Businesses and AI Visibility Audit: How to Check If Your Business Shows Up in AI Answers are good next reads.

What should you do next?

You don’t need to overhaul anything. Start small:

1. Check whether your business is available to claim in Business Hub.
2. If it is, start the claim and complete both verification steps.
3. Once you’re approved, compare your profile against your website and Google Business Profile, and fix anything that doesn’t match.
4. Glance at your insights once a month to see what topics bring people to you.

That’s it. One more place where the information about your business comes from the person who knows it best: you.

Not sure how your business looks when customers go looking? Book a free strategy session and we’ll walk through how you show up online and what deserves your attention next.